Hanifah has a rich history in both the arts and creative marketing. She defines marketing as a means to contribute and share in the larger story being told between people. She has spent the past 3 years working with green and arts organizations in shaping their marketing and branding strategies. Creatively, her experience ranges from director of the award-winning documentary U People and performing on theatrical and music stages in America, Europe, Africa, South America and Asia. She is also a huge fan of Game of Thrones and a music tech geek.